"Championship wrestling belt" is a single phrase covering designs from a dozen different promotions, and they are not interchangeable. Someone after the belt they watched in the early nineties wants a very different object from someone after a current design. This is a guide to which promotion you are actually shopping for, and what its belts tend to look like.

WWF and WWE designs

This is the largest group by a wide margin, and it splits roughly in two. The older WWF-era designs — the winged eagle style and its relatives — are built around a large oval or shield-shaped centre plate with heavy engraved lettering and a fairly ornate border. The modern WWE designs went a different way: bigger, flatter centre plates, more sculpted relief, and side plates that in the originals could be swapped for a champion's logo.

If you grew up on one era you usually know immediately which one you want. If you are buying a gift and are not sure, the era the recipient watched is a better guide than which design is current. Both eras sit together in the WWE, WWF and WCW belts range.

The NWA and the big gold plate

The National Wrestling Alliance was not one company but an association of independent regional promoters who agreed to recognise a single world champion between them. That structure left behind an unusually large number of titles: a world championship plus national, regional, tag team, television and junior heavyweight belts, several with near-identical names.

The design most people are picturing is the large single-plate gold belt associated with the NWA and later WCW world title lineage — one broad plate rather than a centre plate flanked by two smaller ones. It is a distinctive silhouette and it is worth knowing the name, because searching for it by promotion alone will bury you in options. The NWA belts collection covers the lineage.

WCW

WCW's belts overlap with the NWA's by inheritance, which is why they are usually shelved together. The promotion is long defunct, so everything here is a reproduction of a historical design rather than something currently on television. For collectors that tends to be the appeal.

AEW

The contemporary end of the catalogue. AEW's title designs are more restrained than the WWE equivalents of the same period — cleaner plate shapes, less filigree, more emphasis on a single strong motif. They are the belts to look at if you want something that reads as current rather than retro, and they are grouped in the AEW belts collection.

TNA and ROH

Two American promotions with devoted followings and much smaller catalogues of replica designs than WWE or AEW. If you are shopping here you almost certainly already know the specific title you want, so go straight to the collection rather than browsing by design.

AWA

An older American promotion, now defunct, whose titles belong firmly to the collector end of the market. Expect classic proportions: a substantial centre plate, conservative lettering, nothing sculptural.

IWGP and Japanese titles

New Japan's IWGP championships are the best known Japanese designs, and they tend toward large, heavily detailed plates — a different design language from the American belts, and a noticeably bigger object in several cases. If you have only ever handled a WWF-style replica, the scale is the thing that surprises people. They sit in the IWGP championship belts collection.

Lucha libre

Mexican lucha libre titles have their own visual tradition, with colour and pattern used far more freely than in American designs. They are a small corner of the catalogue but an immediately recognisable one.

The part most people miss

Promotion determines the design. It does not determine the build. The same design is often available in more than one plate material — brass, cast zinc, 24K gold plated or CNC milled from solid metal — and that choice changes the weight, the crispness of the detail and the production time far more than the promotion does. A brass belt takes 3 to 5 business days to build, zinc and 24K gold 5, and CNC 10.

So settle the design question first by promotion and era, then make the material decision separately. Picking a promotion tells you what the belt looks like; picking the build tells you what it will feel like when it arrives.

A note on terminology

Every belt described here is a replica. None of these are official or licensed products, and the promotions named are referred to only to identify which design is being reproduced.